Video marketing is super powerful. It’s one of the most affordable and scalable forms of digital advertising, which makes it perfect for campaigns with a budget but big impact. If you’re just getting started or want to create an engaging video marketing campaign, check out our top tips.
Create a video content calendar
Creating a calendar of strategic video posts is an important part of sticking to a video marketing campaign. You’ll want to set up a rhythm for your video marketing strategy that includes consistent posts, both in terms of time and frequency. When starting a video marketing campaign, think about which types of content are most likely to get the audience excited and engaged. Are you looking to post high-quality video tutorials, sales and product demo videos, or are you planning to film short and sweet explainer videos? Knowing what kind of content is most likely to get the right results will help you set your video content calendar.
Find your audience’s interests
When choosing the best types of videos to post, it’s also important to find out what interests your audience already has. That way, you can relate to your customers’ interests and create videos that cater to their specific preferences. To find out what interests your target audience already has, you can use a site like Get real-time insights from top social media channels to find out what topics and interests your audience is currently talking about. You can also set up a survey to get your audience to give you feedback on what types of videos they’d be most interested in.
Create explainer videos for your business
If you have any products or services that need to be explained in detail, creating explainer videos is an excellent option. These videos can serve two purposes: providing an in-depth look at your products and services, and creating an onboarding process for new customers.
For example, food delivery services and on-demand cleaning services can use this type of video to create a step-by-step tutorial of how to use their service.
Use video testimonials and case studies
Videos are a great way to show off your best work. A great way to do this is to create videos featuring your customers. If you have a product or service that anyone can use, you can create videos featuring testimonials from real customers. This can create a much more powerful marketing message than a simple corporate video.
Using actual customer stories and case studies in your marketing videos can help you build trust among your customers, authenticity inside the brand, and a more human feel to your video marketing campaign.
Add humor to your videos
Videos can be serious business if that’s what you’re going for, but it’s also important to inject a little humor into your videos.
Humor can be an amazing way to humanize your brand and connect with your customers. It can also help distinguish your brand and create a memorable experience when your customers consume your video content.
There are a number of different ways to incorporate humor into your videos, including through pop-culture references, puns, and silly voice-overs. You can also use comedy or sketch videos to make videos that are both informative and entertaining.
Conclusion
With the right strategy in place, you can use video marketing to boost your business and attract new customers. However, you need to choose the right types of videos, create them carefully, and find ways to incorporate humor as well. These tips will help you create engaging video content that both engages your audience and boosts brand awareness.